PSEPHOLOGY : FABRIC OF ELECTORAL DATA

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Psephology is an emerging and attractive career . Success in this field can be achieved with hard work . Let's know about it ..............   People are naturally intrigued about everything from voting to the process of forming a government in every democratic nation . They seek to satisfy their curiosity in a variety of ways. This was essentially the case even in just concluded Lok Sabha election. Credibility issues with the exit polls results surfaced fast because the majority of the post election results corroborated the findings. These exit polls or election surveys do not reach any conclusion so easily. The lengthy efforts and hard work of a few unique people over months are placed behind this . These unique individuals are those that possess in- depth knowledge of the caste , political, social, demography and figures of election of the previous several years. These professionals known as psephologist and entire science is known as psephology . WHAT IS PSEPHOLOGY The study of ...
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PUBLIC RELATION : COMMUNICATION SKILLS ARE IMPORTANT

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 Public relations is one of the fields in the nation that has drawn the attention of young people;it is thought to be more appropriate,particularly for those who are entirely dependent on manual labour for communication. Today ,practically all businesses use such trained individuals to convey their message to the public and staff ,as well as any feedback they receive from the other side ,inform and take the appropriate procedures.Seen in a way ,their work appears as a connecting link between two party relation.


    Aside from that ,they must create press releases for the customer and the relevant company,as well as devise profit-boosting plans.PR professionals are also accountable for how incidents in the workplace are handled so that the wrong message is not transmitted to employees and the general public.                              

MANY TYPES OF COURSES AVAILABLE

 There are many such courses in the field of public relations such as Diploma ,PG diploma ,Short term Masters degree through which students  can fill their dreams .
Public relations is a component of mass communication .During the course ,students learn about the Corporate  Communication , Technical Communication ,Marketing  Communication in print and Electronic Media ,Advertising research ,International communication ,human rights and the role of IT in public relations ,among other topics .Aside from theory, practical information is provided .Students  are also made aware of this ,as the majority of the courses are only at the post graduate level.

 NATURE OF WORK

On the one hand ,the scope of a PR manager duty is extremely  vast .He works on everything  from developing company policies to improving  collaboration among the organizations major units .He also assists in disseminating the positive aspects of the organization or a specific individual to the public ,as well as in the event of an emergency .It is also the PR professionals  job to address the matter through their communication skills or experience.

 


STEPS TAKEN AFTER GRADUATION  

In  order to enrol in any  post graduate study linked to public relations ,students must be a graduate of any discipline. However,several colleges provide short term certificates courses in public relations .They are required to complete a 10+2 qualification.Short-term courses relate to a particular field. admission to some institutes is based on an entrance examination ,while others are based on merit.

ATTRACTIVE SALARY PACKAGE

There is no scarcity of salaries in this field .Initially ,experts are paid between 15000-20000 Rs.Their income improves in tandem with their level of experience .After 4-5 years of expertise ,it typically ranges between Rs 50000to 80000 per month .Currently ,there are PR experts that earn lakhs.

POSSIBILITIES EXIST IN MANY FORMS

After completing a public relation course at a reputable institute ,professionals can find work in both public and private sectors ,particularly in corporate and media houses ,banks, insurance ,finance ,investment company and hotels ,tour and travel agencies,and private consultancies, in addition to exporting .Nowadays ,many celebrities seek the assistance of PR professionals to improve their personal image and maintain continual interaction with the public.
 

MERIT-DEMERIT

  • unlimited employment opportunities
  • attractive salary packages
  • salary does not increase much unless job is changed
  • job have no stability

MAJOR INSTITUTE IN INDIA

  • Indian  institute of mass communication ,New Delhi
  • Jamia millia islamia university,New Delhi
  • Mudra institute of communication,Ahmedabad
  • National Institute of advertising,Noida
  • bhartiya vidya bhawan,New Delhi
  • Narsi Monji institute of management studies,Mumbai

COURSES

  • PG diploma in PR
  • Master in PR
  • Diploma in public relation
  • Certificate course in PR

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